definitions of digital discoverability
PURPOSE:
To create a working definition of digital discoverability.
references to consider:
Patio Digital Dance Audit ~ LINK to document
Article in in The Guardian ~ LINK to article
Digital Marketing & Discoverability for the Arts, Toronto, Fall 2019 Created by Annelise Larson, Veria.ca
From Annelise Larson
At it’s most basic, discoverability is simply the ability for something to be discovered or found.
In the context digital marketing discoverability is simply about getting found online, and is very much about the audience or market you are trying to reach. It can help you better understand your end user (where they are literally coming from) as well as provide the opportunity to begin a relationship. You need people to find you, and then the work to build connection and a relationship with your audience. This is what creates a sustainable business model.
In the context of library & information science the degree of discoverability is concerned with how easily an item can be found when searching a file, database or other information system. It also is about meta data, the information about information that can help make things easier to find and to understand.
From Patrick Pennefather
Discoverability is a set of methods to improve opportunities for your target audience to experience what you’ve created. When we speak of digital discoverability the methods include both physical and virtual methods to attract your audience to what you want them to experience. This might include a QR code on a poster that invites people to scan it through their mobile device, leading to some type of website that gives them more information or an experience of dance. Discoverability includes how you market your product through a variety of services from email to search engine optimization on the internet. In public outdoor spaces, we can also attract audiences through a live dance or a sculpture, visual art, etc... that can lead them to various digital mediums through which they can extend or augment their experience of dance.
From Cory Philley
I think discoverability implies investigation, surprise and a newly realized way in which to ‘see’ a medium that has defined expectations and frameworks. It is clearly not film; and yet it can be a filmed experience. It is more an intrusion - in the best way possible - into a live performance system that can sometimes struggle against the more accessible, mobile digitization of art. It may be not just that audiences experience an enhanced way in which they view dance; digitization may be the only way in which they discover dance. This audience may not be in the audience without In this sense, discoverability can be the discovery of a different kind of audience all together in the melding of live and digital worlds. By its very nature it invites curiosity, this new co-mingling of forms, into something else altogether. It invites the digitizers to be aware of what the audience is actually seeing at all times in being able to successfully create the hybridization that defines these new digital realities - at least within the spectrum of digitally enlivening performance.